Overview
Despite pandemic restrictions, our team successfully wrote, developed, and produced a video celebrating the return to action after Covid-19. We collaborated with PGA Works, the DEI division of the PGA. The video featured LPGA pro golfer Ann Smith, a PGA Works intern, and professional PGA golf instructor Cathy Kim as they returned to work. Veteran sports broadcaster Jonathan "Coach" Coachman (CBS, PGA, WWE) narrated this universally relatable story.
Client
PGA WORKS
Industry
Sports
Service
Promotional Content Development
Production
Post Edit
The Challenge
Create a compelling video that celebrates golf's return after COVID-19 while highlighting diversity and inclusion in the sport, all within pandemic filming restrictions.
The Solution
Our team crafted a powerful narrative showcasing golf's resilience and inclusivity through careful pre-production planning and adherence to COVID-19 safety protocols. We leveraged remote filming techniques and coordinated with multiple talent to create an inspiring story that resonated with viewers while maintaining social distancing requirements.
