Overview
As Art Director for RaceTrac's innovative Cheeseburger Pizza campaign, we orchestrated a visually striking food commercial that seamlessly merged two beloved comfort foods. Our meticulous attention to detail included carefully curated background elements, custom-designed props, and expertly staged food styling to create mouth-watering visuals. Working alongside professional food stylists and cinematographers, we crafted the perfect aesthetic to showcase this unique menu item. Our creative direction ensured every frame highlighted the product's appetizing qualities while maintaining RaceTrac's brand identity.
Client
RACETRAC
Industry
Retail
Service
Art Director
Art Department
The Challenge
Create an engaging television commercial that would effectively showcase RaceTrac's innovative fusion of two popular food items while maintaining appetite appeal and brand consistency.
The Solution
Our team delivered a mouth-watering commercial that celebrated the unique fusion of pizza and cheeseburger flavors. We assisted in creating visually appealing scenes that highlighted the product's distinctive qualities while maintaining RaceTrac's brand standards.
