BAM

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Overview

Basic Athletic Measurement is a testing service used by the NBA Draft and over 40 Division I schools. The service is prominently featured in the hit Netflix film "Hustle" with Adam Sandler. Our creative design team at EI delivered company rebranding for Basic Athletic Measurement. This rebranding included event signage, website, uniforms, and logo.

Client

BASIC ATHLETIC MEASUREMENT

Industry

Sports

Service

Company Branding

Website Design

Event Design

Apperal Design

Duration

5 Weeks

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The Challenge

Develop a comprehensive brand identity and visual system for a sports testing service used by elite organizations, while maintaining a professional and authoritative presence that would appeal to both athletic institutions and individual athletes.

The Solution

Our team developed a comprehensive brand identity system that projected professionalism and authority while maintaining accessibility. We created a cohesive visual language spanning multiple touch-points - from a dynamic website and event signage to customized uniforms and a modernized logo. The design system utilized clean typography, professional color schemes, and athletic-inspired graphic elements that resonated with both institutional clients and individual athletes.

The Result

The rebranding initiative significantly elevated BAM's professional image, leading to increased partnerships with major athletic organizations. The cohesive visual identity across all platforms strengthened brand recognition and trust among clients, contributing to expanded business opportunities and enhanced market presence in the sports testing industry.