Overview
For the Red Bull Music Festival, we had the honor of creating a groundbreaking opening exhibition celebrating the visionary work of rising star photographer Gunner Stahl, known for his intimate portraits of hip-hop's biggest names. Our team transformed the venue into an avant-garde gallery space, designing and producing museum-quality displays that elevated Stahl's raw, candid photography into large-format art pieces. The exhibition seamlessly flowed into a dynamic performance space where we conceived and fabricated larger-than-life, pop art-inspired stage props that paid homage to iconic Barbie aesthetics while maintaining an edgy, contemporary feel. This harmonious blend of high art and playful design elements created an unforgettable, Instagram-worthy environment that perfectly captured Red Bull's innovative spirit while highlighting our expertise in creating immersive, multi-dimensional experiences.
Client
RED BULL
Industry
Music
Service
Live Activation Graphic Design
The Challenge
Design and execute an immersive gallery exhibition and performance space that would showcase Gunner Stahl's iconic hip-hop photography while incorporating Red Bull's signature brand elements and maintaining a cohesive aesthetic throughout the venue.
The Solution
We assisted in creating museum-quality displays for Stahl's photography, transforming intimate portraits into striking large-format pieces. The exhibition space flowed into a dynamic performance area featuring custom-designed, oversized stage elements that merged pop art aesthetics with contemporary edge. This created a cohesive environment that honored both the photographer's vision and Red Bull's innovative brand identity.
