Overview
Entertainment Interactive partnered with former WNBA guard and Atlanta Dream co-owner Renee Montgomery and her foundation to develop and execute a voter registration campaign during the height of COVID-19. Our team provided comprehensive digital solutions including content strategy, marketing implementation, and live streaming production services. We created engaging virtual events and digital content that encouraged voter participation while maintaining safety protocols during the pandemic.
Client
Renee Montgomery Foundation
Industry
Non-Profit
Service
Content Strategy
Live Streaming Production
Branding
Content Creation Campaign
The Challenge
Create and execute an impactful voter registration campaign during COVID-19 that would effectively engage and mobilize potential voters while adhering to public health safety measures.
The Solution
We developed a multi-faceted digital engagement strategy that combined virtual events, social media campaigns, and targeted outreach initiatives. Our team created compelling content and live-streamed programming that effectively mobilized voters while maintaining strict COVID-19 safety protocols.
