Overview
At Entertainment Interactive, we had the privilege of partnering with NBA veteran Paul Millsap to elevate his premier basketball training facility and academy, CORE4. As the facility's content director, our team delivered a end-to-end suite of creative services that transformed the CORE4 experience. We conceptualized and produced dynamic promotional videos that captured the intensity and excellence of elite basketball training, while also developing an innovative video curriculum that breaks down advanced techniques and strategies. Our design team reimagined the facility's visual identity through striking branded signage that reflects CORE4's commitment to athletic excellence. The result was a cohesive, professional environment that attracts top talent and reinforces CORE4's position as a leading basketball development center.
Client
NBA Veteran Paul Millsap
Industry
Sports
Service
Video Production & Photography
Content Creation
Media Support
Facility Signage Design
The Challenge
Create a multi-faceted visual identity and content strategy for NBA veteran Paul Millsap's premier basketball training facility, CORE4, that would effectively communicate their elite training programs and attract top talent.
The Solution
Our innovative approach integrated digital and physical elements to create an immersive, professional training environment that effectively communicates CORE4's commitment to excellence.
