MICROSOFT

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Overview

For Microsoft's Surface Pro Tablet launch, we orchestrated an innovative block party activation that seamlessly merged technology with entertainment. The multi-faceted event featured an engaging competition platform, custom-developed mobile application, and professional live streaming capabilities. Our team designed and constructed an impressive stage setup that served as the centerpiece for live demonstrations, competitions, and interactive experiences. We managed every aspect of this ambitious project, from initial conceptualization through strategic planning to flawless execution, creating an unforgettable launch experience that effectively showcased the Surface Pro's capabilities while driving substantial consumer engagement.

Client

MICROSOFT

Industry

Technology

Service

Expo/Set Design and Build

Concept Development

App Design & Interactive Content Creation,

Live Activation Development & Production

View Site / Video

The Challenge

Design and execute an innovative product launch activation for Microsoft's Surface Pro Tablet that would showcase its capabilities while creating an engaging and memorable experience for attendees.

The Solution

Leveraging our expertise in event production and digital engagement, we created an immersive block party activation that showcased the Surface Pro's versatility.

The Result

The event drove significant brand awareness and consumer engagement, with over 10,000 attendees participating in the interactive experiences. The activation generated substantial social media buzz, with event-related content reaching millions of impressions across platforms. Post-event surveys indicated a 40% increase in purchase intent among attendees who experienced the Surface Pro demonstrations.