Overview
In this heavyweight music video collaboration, Future and Drake subvert expectations by embodying everyday workers - from hustling fast food employees and grease-covered mechanics to tech support specialists as Apple Store knockoff workers, even taking on the essential role of sanitation workers. Our design team at EI played a crucial role in transforming an ordinary workspace into "Hotlanta" - a meticulously crafted fast food environment that captured the aesthetic of a familiar restaurant chain while maintaining its own distinct identity through careful attention to branding elements.
Client
Microsoft
Industry
Technoloty
Service
Graphic Designer
Duration
3 Week
The Challenge
Transform multiple workspaces into an authentic fast-food restaurant environment that aligned with the music video's creative vision while maintaining a distinct brand identity separate from existing establishments.
The Solution
Our design team created custom branding elements for "Hotlanta", an off-brand fast food restaurant environment that maintained its own distinct identity while fitting seamlessly into the music video's narrative. The set design included custom signage, menus, and branded materials that captured the essence of a familiar fast food establishment while remaining legally distinct.
