MANUFACTURERS CUP

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Overview

Entertainment Interactive partnered with the Manufacturers Cup Motorcycle Drag Racing Series to revitalize their brand identity through dynamic rebranding and logo redesign. Our team created a bold, modern visual identity that honored the sport's heritage while appealing to a new generation of racing enthusiasts. The updated design system effectively communicated the series' professional status and excitement while maintaining recognition among their established fanbase.

Client

MANUFACTURERS CUP MOTORCYCLE DRAG RACING SERIES

Industry

Motor Sports

Service

Rebranding

Logo Redesign

Media Consulting

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The Challenge

Modernize the Manufacturers Cup Motorcycle Drag Racing Series' brand identity while preserving its legacy and recognition among core fans, creating a design system that would appeal to both established audiences and new generations of racing enthusiasts.

The Solution

We developed a dynamic logo system that resonates with both longtime fans and new audiences, incorporating elements that reflect the speed, power, and precision of motorcycle drag racing.

The Result

The refreshed branding helped modernize the series' image, leading to increased engagement across digital platforms and stronger brand recognition at racing events. The new visual identity successfully positioned Manufacturers Cup for continued growth in the motorsports industry.